Lose your bottle

Just in case it seems like I have an agenda when it comes to bottled water - I don't. It's just that I thought this was a really good small things example.

NoBottle is a new packaging concept developed by French company, Sidel. Made possible by an innovative, highly flexible plastic, with shape memory, the new bottle uses far less material in its construction.

A typical half litre bottle weighs in at 13-16 gms. The NoBottle at a shade under 10. Doesn't seem much maybe. But when you consider that we drink 160bn litres of bottled water a year, it all adds up.

Not completely accurate, but we're talking a 30-40% reduction in waste. Or nearly 2bn kg (at the top end) of plastic each year (roughly...I think!).

Which is a big difference!

Thanks to Springwise.