Make it last
Not a particularly small thing. In fact it's pretty significant. But it seemed worthy of inclusion here nonetheless.
For all that they are gas guzzlers, apparently more than 60% of all Porsche cars ever made are still on the road. That's pretty impressive sustainability in our age of disposability.
Think what the world would be like if (perishables aside, obviously), 60% of everything we'd ever bought was still in use, whether by us or someone else.
Sounds good to me.
So the moral is, if you're making stuff, make like Porsche, and MAKE IT LAST. And if you're using stuff, whether a Porsche or a plastic bag, DON'T JUST DUMP IT - REUSE IT.
(Thanks to Ben for pointing out this great factiod, and for a presentation on how design can make an envornmental difference that is well worth a read).



