Making the most of wrong numbers

As someone who often makes unplanned calls on his mobile, I think this is such a good idea (although the technological reality may be more complex than this solution suggest).

Given that it's often the first number in your address book that gets called when you forget to lock your phone, A Blind Call is specially designed to be that number (unless you have an aardvark in there).

Sit on your phone and call the number by mistake, and a proportion of the call charge goes to charity.

Simple but clever.

(thanks to Adverblog)