David over at Where's The Sausage is looking for new partners in his Brand Gym business. It all works along an interesting franchise model, and his original post is probably worth a read if you want to know more.
We have a new Cheestrings commercial out. As U Talk Marketing (who kindly made it their ad of the week) suggest, Gillian McKeith (po-faced campaigner for healthy eating) probably won't be a fan! But they are 100% real cheese ;-)
Here's a thought. If blogs can replace headhunters, as seems to be the way things are heading if the blogs I read are anything to go by, could they replace other much used, but not always much loved aspects of our business.
What about competitive pitches? Let's be honest. Adrenalin buzz aside what, in the words of Edwin Starr, are they good for? Well sometimes they are good for a lot of things. But not always.
They can be time consuming and expensive for client and agency. They make it difficult to get to know each other properly...so you're often none the wiser whether a relationship will work. And they don't always deliver the best work...because the best work comes from working closely together (see previous point). So, I thought, maybe there are times when a different approach would work better. Here goes then...
Looking for an agency? Give us a call at Quiet Storm. Not to give us your (whole) account on a whim - that probably IS unrealistic. But to test us out. Come in, have a chat, see what we're like (we like to think we're quite nice). And give us a project: maybe there's a knotty problem you can't seem to crack, a pet project on the back burner, a secondary brand that could deliver ROI if only given some TLC. Whatever it might be, give us a budget to work with and give us a go.
We'll keep it collaborative and light of touch (quick if necessary). It will give you a chance to get to know us (and vice versa). And for us to show what we're capable of. And afterwards? Well, there's no strings attached, if you want to walk away (unlike after those big pitches!). But we've always found a successful project, and a satisfied customer, tends to lead to bigger, more lasting things ;-)
So there you go. Probably terribly naive and simplistic. And deeply flawed, given that most of the people reading this are likely to work for other agencies (although friends of friends and all that...). But you never know what might happen. I'll let you know.
Fast Company have just announced the 6th annual Fast 50 - the best new business ideas as they see it. You can check them out here. And though they go to great lengths to say it's a list not a ranking, I like that Arnie is in at no.1 with a bullet!
I know that post the whole 'having a go at Russell' thing, getting all personal and 'ain't my family great' is maybe a bit out of fashion. But I don't care. So from last weekend's 'A' final of the Thames Valley Junior League, where Wycombe came 4th...
"The stars for Wycombe were definitely the 10 year olds. Individual wins came from Abbie Clarke in her first swim after a long break with a ski-ing injury, and Nathaniel Armstrong. Abbie and Nathaniel both swam an excellent PB in the 50m Breaststroke to take 1st place. Joshua Howard (hurrah...that's my son! - ed) was Wycombe's 'Man of the Match' producing 2 excellent PB's in 50m Back and 50m Free. All three of these swimmers are still only 9 years old. Wycombe's only relay win came from Joshua and Nathaniel joined by Fraser Russell and Rory Stamp to take 1st place in the 10yr Boys Medley Relay.
Onwards and upwards to the first weekend of the county championships this Saturday!