Thanks to David for pointing out this rather entertaining film on the issues facing advertising today
But fun as it is, I would just make a couple of points...
- as someone working in what is still quaintly called an ad agency, I would say 'enough already'. We've heard. There may still be some old dinosaurs out there, but most of us, individually and corporately, embraced the changes and moved on some while ago. And I would add that, in my experience, what ad agencies lack in technical ability and understanding of these new areas, they often make up for in (a better) quality of idea.
- is it just me who finds it ironic that a good old fashioned ad is being used to make this point (the fact it's online is just a channel choice)? Shouldn't it be some community-based, interactive UGC kind of thing? No one's denying that advertising does a lot that's wrong; or that ad agencies can still have a tendency to arrogance. But there's no escaping the fact that a great ad is still so much better at doing some things than the other comms tools at our disposal.
For more thoughts on advertising, you may want to have a look here. Afraid it's a bit long, and got a bit ranty in places, but think the points are valid.
