Been hunting around for some good examples of how typography can be used in a commercial to bring your message to life on screen, and was reminded of this that I came across last year. And now there's an ace follow up. The originals are here and here (which are better quality), or you can watch these Youtube version (actually, I would go and watch the originals, as the Youtube definition ain't great).
Anyway, powerful, powerful stuff...
(PS: when it comes to my view of what Christianity is all about on the social justice front, I'm with this guy!)
