The problem with brainstorms
Ran what I thought was a rather productive workshop with a client last week, using a methodology that takes FutureScoping as its launch pad (slight plug...and on general release soon!)
The idea of it is to avoid this kind of brainstorming navel gazing nonsense...
...because from my experience: blank sheet of paper + 'now be creative' = lots of (wasted) time + ideas which are slight variations on what happens currently, because we are constrained by what we already know.
There has to be a better way!
