Dove's Onslaught(er)

We've already had variations on Dove's Onslaught film highlighting the (some would say) corporate hypocrisy of Unilever owning Dove and it's positioning polar opposite Lynx/Axe.

And now Greenpeace are getting in on the act with their Onslaught(er) campaign, pointing out how Dove's need for palm oil is having a devastating impact on cultures in the developing world, and the same young girls they purport to care about in the West.

Now I think Dove's stance on our cultural skewed definitions of beauty is an important and valid one. And they are not the only villains of the palm oil piece. But they are a big, high profile target (much as Nike were when factory conditions first become an issue in the 90s). All of which again shows that you can no longer assume a distinction between brand and brand owner - they are one and the same thing.

If you're going to put yourself on a pedestal you've got to be bullet proof, because people will try and shoot you down.

SIgn up tho the campign here.