Is how Zappos CEO Tony Hsieh described the thing he didn't want to call a takeover in an employee email announcing the news of Amazon's acquisition. Read in full it here. An email that also contained this film of Jeff Bezos explaining his business ethos and passion for Zappos...
Two very different cultures, and business systems, and it will be interesting to see how the new combine. Or maybe run in parallel.
A presentation by Michael Wesch of Kansas State Uni - definitely worthy of 30 minutes of your time...
His theme - how changing media changes us, both individually and collectively - isn't a new one. But it's a tale well told.
At the heart of Michael's argument is the shift from an industrialised, disconnected world - one where TV is the central unifying constant, and being on TV is your only chance for significance and to have a voice (hence the desire to appear on reality shows) - to the emerging interactive, social digital world, and what this shift signifies for us.
For me tho, the most compelling point made is the last one, where he looks at the changing role of the word 'whatever'
From the stoned disengagement of the late 60s, via the bored disinterest of the MTV 80s, to the self centred, narcissistic, 'I'm all that matters' role it plays today, he asks "where next?". How, in the social media era, can we reclaim 'whatever' and give it a new, positive change-focused meaning?
"I care - let's do whatever it takes...by whatever means necessary".
...is the first album of original material by ace remixer and mash-up artist Mark Vidler (otherwise known as Go Home Productions). And you can download it for free here, together with an 'ep' of different, darker material.
Interesting and interactive use of Youtube in the fight against gang related violence (knives in this instance), as part of the Drop The Weapons initiative. You decide how the story unfolds...
Like the acting and the way it's shot - feels more real than a lot of stuff in this area.
And the interactivity works well.
For me, the fact that the different elements are all pretty short is key - avoids the 'life's too short' response you often get with this kind of idea (Shelter did something similar last year which was soooooo loooooong you ended up wanting everyone to die rather than sort out their housing problems - it's no longer on line, but you can see the first part here).
Will it work?
Don't know, based on our work in this area.
The interactivity is good, and may get people playing around (how many people can you stab!), learning stuff as a consequence (4 years for carrying a knife).
But the narrative is just tad obvious ('should I take the knife?' hmmmm, what do you think?), and could just come across as patronising as a consequence.