Really nice film that draws parallels between the spirit of creativity and the passion for extreme sports. Didn't even realise it was a piece of branded content for Relentless till the end.
Now I'm not in the target market by a long stretch, know very little about Relentless, and would never drink it in a million years. But this (and other stuff on the Youtube channel/ website it made me want to check out) did leave me seeing the brand (paradoxically) as both cleverer/more 'arty' than Red Bull, but also a bit more real and gritty as well.
Which is quite an interesting combination.
Even if it is owned by Coke!
(PS - no idea if it actually 'works' as a brand).
