Social media is about real people talking to each other about things of mutual importance to them. And let's be honest - they rarely want to talk about your brand (in a brand-y sense)...tho might want to talk about whether your product works. And are even less likely to want to talk TO your brand (in a brand-y sense)...tho they may well want to talk to someone who works for your business.
So says Douglas Rushkoff, as he likens social media to the peer-to-peer market places of the middle ages that forced the powerful to invent 'businesses' and 'brands' to stop the disipation of power and wealth.
But rather than try and do the same centralising trick in the social media space (because people are now too smart and too empowered), he argues that social media will only really work for businesses when they (truly and not just in social media platitudes) let go and let people take over...
Thanks to Charles for the heads up.
And yes you can embed: just need to make sure you've brought all the code across (although the resizing is a pain - bigger number = smaller screen!!)