I don't like slagging off the work of other agencies in public. But there is something about a lot of modern beer advertising that particularly agitates me, given brewing was the market I cut my planning teeth on back in its late 80s/early 90s heyday.
But the launch work for Carling Chrome.
And all from a brand which once set the pace in UK creativity.
How the mighty have fallen (their last ad was equally wallpapery rubbish).
"Refreshment. Redefined" my arse. (Oh, and don't get me onto Stella's new 'heritage' direction either...altho maybe I Will)