It’s always with great excitement that we announce a new TV commercial for Haribo. And that’s just what we have here.
Everyone knows Haribo’s Starmix are impossible to resist, and now there is scientific evidence to prove this fact!
And just to ensure full disclosure up front, this was obviously inspired by Walter Mischel's famous Marshmallow Test.
I'm not usually one for commercials where someone has clearly just trawled Youtube for a technique to cover the absense of a proposition or idea. But in this case, the re-appropriation is justified I think: we wanted to dramatise the irresistibility of Starmix...and the original test could have just as easily been conducted with Haribo!