"Half the time people who think they know what the future is, they're just making shit up"
Some words of wisdom from the great man.
No matter how important community and relationship building is, and the vital part digital connectivity has to play in this, if no one knows who you are or why they should bother in the first place you have nothing. Yes, there's a lot of rubbish advertising out there, but what great TV does is create the context quickly and with a lot of people within which relationships can happen: startling, thought provoking, challenging work starts the conversation.
And as he says when railing against the hyper personalised one-to-one advertising that some pitch as the future, there is something to be said for the slightly one-step removed storytelling of (mass) advertising that that lets people come to their own conclusions.