How to make what you have to say interesting? It's a central part of what many of us have to do. When it's a concept or idea, being creative is easy (theoretically!). The data and information that convention says should precede your idea can often be a bit dry and stodgy tho. You end up losing people before you even get to the creative bit. For some inspiration on making data look cool and creative, check out Information Aesthetics.
A quick example, the London tube map, represented to reflect journey times...
