Click here to see our new ad for Mattessons Fridge Raiders.
So far, we've had a 100 or so complaints about scaring children (although, to me it seems no scarier than a lot of stuff I see on children's TV), which means it's now got a 19.30 restriction.
Which shows we're getting noticed...and talked about, if nothing else. But given the media landscape today, this is the name of the game. Nice, pleasant and neutral doesn't cut it any more: you've got to stimulate debate, and shouldn't shy away from polarising opinion (tho I should add that I don't think this is about being deliberately shocking creatively - this is a funny ad!!).
And with sales up well, well into double figures, it must be doing something right.
Postscript: there seems to be a lot of interest in the music. It's The Blue Wrath by I-Monster, and features in Shaun of the Dead
