Been sent the first results from Millward Brown's Brandz study, their attempt to muscle in on Interbrand's brand valuation market.
Appeared in my inbox from WPP's David Muir, who suggested I might want to blog on it (and I guess I won't have been the only one approached in this way!). Seems a tad presumptuous. But the ego feels stroked enough for me to play corporate stooge.
Terribly black box in its working I'm sure, but the general gist seems to be a marrying of consumer research data with published financial info. In with a bullet at no.1 is Microsoft, valued at $62bn.
Rather than go through the results in detail, you can find them here: there's the top 100 brands (or is that brandz?), and results by geographic region and category. There's also a comparison with Interbrand's brand valuations (though differences in methodology aren't explained).
