Is the name of John Grant's new book. Not read it yet, but it's getting some good notices. He's got a website here (with blog, naturally), where you can find out more. Or you could buy the book which contains the thinking here.
Though I think it works in a different way, I've written a couple of articles on archetypes myself...which is a bit 'tarotie' I guess.
Had even been considering Brand Tarot as an idea (at some point). Ahh well. The moral? Do it when you think of it!!