This is from an optical illsusions site (there's more here).
What struck me about these was...
- what it implies about our requirements for interactivity in the media we consume: it is now pretty much the norm, and we expect even the most inert things to have some capacity for interaction...even if we impose that ourselves.
- its commentary on our relationship with advertising and how, in good post-modern fashion, our quest for interaction is leading more and more of us to subvert and change the images and content that surround us for our own ends.
Does really show how fast the old top-down model of advertising is fading away. It's no longer a case of speaking from the outside and telling people what to do and how to think...even for those who think that IS what they're doing.
