Some good word-of-mouth numbers over the Church of the Customer. Always handy to have. Most interesting: 92% of recomendation conversations still happen off-line, the majority face-to-face (we still like to see the whites of their eyes!!)
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Recent Posts
- Time for an Awkward Shake
- Creating a social media splash: fake it to make it
- London Dungeon: fear is a funny thing
- John Hegarty on creativity
- What's the right tone of voice for post-crash financial service advertising?
- Richmond Ham in the UK's Top 5 most liked ads for June
- Brand Ritual hot on Slideshare and Linkedin
- Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value
- Just what is this thing called loyalty anyway?
- Bored bored bored with Olympics ads
Recent Comments
- Ngolos on Archetypal TV
- Matti Zimmermann on Just what is this thing called loyalty anyway?
- Tyko Järnefelt on Does social media actually work?
- Brand Identity on Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value
- Gwen on Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value
- Alice Chen on Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value
- ... on A little tease of things as nature intended
- Kevin Rhole on Umair Haque: meaningful brands amplify human potential
- Branding and Advertising on Dan Wieden on the role of TV in a digital world
- jonhoward on Archetypal TV
All my own words
- In case it needs pointing out, everything here is my own opinion. It does not necessarily reflect the point of view of my employer.
