One Word Equity is M&C Saatchi's big new idea.
And is that one word ARSE or is it GENIOUS.
Let me know.
Or maybe use some of their great new tools: WordShop, WordWise and WordPower (there's probably lots of TMs in there as well).
I'm all for simiplicity. And I'm happy with (single) powerful words. But to suggest that this can embody and define the entirety of your brand experience for people, well you can probably guess where I come out on this.
Snazzy website though!
