Obviously, we all know the kind of things we're looking for when we brief creatives. And all we want is someone to colour in the strategy. But obstinate blighters that they are, they rarely do what we ask.
The answer? Call in Derren Brown...
For the life of me, I can't remember where I first saw this. If it's someone I read regularly, apologies! It's about 7 mins long by the way.
