Nicking clips others have posted is a great way to bulk out your blog. And this is my second today (sorry!). But it is really good, and worth your while watching.
Jeffre Jackson, one of the founders of OIA, explains why what we say has to be interesting if we want to be remembered...
Think his point that being entertaining isn't enough is very important, given that 'being entertaining' is often what we aspire to. Entertainment is often great at the time. But there is rarely any reason to think about it afterwards.
But if you're interesting, thought provoking, difficult and challenging; if you leave people to self complete rather than giving them the whole story, they will think about you afterwards. And the more they think, the more your brand is embedded in their brain.
Thanks to Henry for posting this.
