This is probably one of those important moments everyone will look back on in a few years time and say, that's where things changed.
Arctic Monkeys showed how you could become famous without a record deal. But the deal followed before the hits came.
Koopa have now gone a stage further, and shown you can now actually have a hit without a deal.
Their success comes thanks to rule changes at the start of the year, which mean download sales can count towards a chart position even when there isn't a physical CD single on offer.
And if artists have big grassroots support already, this may not be that difficult to achieve if you can get your voters out. Which is what Koopa did, harnessing the power of Myspace much as the Monkeys did. But with far more concrete results.
Marx is probably dancing in heaven as, finally, the workers really do take control of the means of production. What industry falls next?
