There's a major new shopping centre being built in High Wycombe (there it is above). And reflecting the international nature of the world we now live in, there's a lot of overseas workers involved.
Particularly from Poland, if this poster outside the local Lloyds bank is anything to go by (my Polish is a bit rusty, but I'm guessing it says something about 'bring a passport and you can open a bank account')...
Obviously, given the large number of ethnic communities in the UK, language group-specific comms have always existed. And in central London, there's the dedicated tourist activity. But this is the first work I've seen directly aimed at the new breed of skilled, affluent, but still transient overseas workers.
Smart thinking and well (micro) targeted, and I guess something we will see more of as money starts to circulate around the (global) economy in different ways.
