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Things which have tickled my fancy in the last 30 days...
Lubricants of reason
Recruiting for the future
Are you a synthesiser
The future of agencies
What's the use of positioning
Pre-school branding
Targeted or made
Paradigm in crisis
The spillover effect
The image of Joy Division
Who's spending where
Types of play
Exemplars of 'getting it'
How not to give creative feedback
The marketing spiral
Gaming and storytelling
The generic loop trap
The 'don't buy' button
Nasty planning
Marketing 2.0 is rubbish
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