Can't say I go in for emo particularly, so My Chemical Romance have rather passed me by (actually, I don't even know if they are emo - yes or no?).
But I do know my comics. And if you check out the (very good) Umbrella Academy (latest title from Dark Horse, home of Hell Boy), you will note that it's been written by one Gerard Way.
Nope, meant nothing to me either. But he is lead singer with MCR apparently.
What I thought was interesting is there's absolutely no cross selling: no bigging up the MCR connection or doing the 'Gerard Way's Umbrella Academy' thing, even though I'm sure it would have had a big impact on sales.
Which I like. Shows integrity and a desire to be creative for it's own sake, rather than just trying your hand at something different because you're famous and fancy the PR.
Anyway, if you like MCR, or if you like comics, check it out as it's well worth a read.