Our new work for the Porkinson Banger.
Brief: in the 'serious and worthy' premium sausage market, where your packaging can be any colour as long as it involves black, get the Porkinson Banger on people's radar by 1) heroing its distinctive new pack design and 2) giving the brand an engaging personality that nods to (but doesn't make a song and dance of) the brands original founder, photographer Norman Parkinson.
...which all sounds like agency tosh when I type it out ;-)
