Loving how the new Mos Def album, The Ecstatic, is being sold - alongside more conventional formats, it comes as a t-shirt.
Buy the shirt, which has the album art on the front and the track list on the back, and you get a code to download the songs on the shirt’s hang tag.
Brilliant way for fans to 'live the brand', and just goes to show that 'social media' is more than digital.
Only downside - making your fashion statement isn't cheap...it's about twice the price of downloading or buying the CD.
But Radiohead and others have shown that there are those who will pay a premium for innovative formats. So it's worth putting them out there.
