We've been working with MTV on the rebrand of TMF, their Freeview offering.
The new station, Viva, is out next week, and our work broke earlier this week.
The brief: get Viva noticed, and establish a clear personality for the station which resonates with its 16-35 year old audience, so that they'll check it out in what is a cluttered market.
And if you can, use the strangest looking bloke in advertising (actually, that was our idea)...
Showing the power of polarisation, we're creating waves and even getting some trending action on Twitter already despite a low spend.
UP YOUR VIVA!!
