OK, some people would say all advertising is just wrong. But some is definitely wronger than others.
Every morning, as I stand on the Bakerloo Line platform at Marylebone, I am confronted by this ill-conceived promotion of the Canary Islands...
I get the message - go somewhere warm this winter.
But is 'hot' + 'short haul flights' + 'polar bears' really the right equation to be using in this age of climate change, melting polar ice caps and the death of said bears?