Lots of comment out there on the merits (or otherwise) of Dove Men + Care, and it's likelihood of success.
As a punter, it works as a concept for me, so can't see why it shouldn't.
Anyway, made me think of this (for obvious reasons, if you know it), and not in a bad way - great film; great scene...
Nothing like how Unilever want Dove Men to be seen, I am sure.
But does show how you can never hope to have 100% control over your brand (in fact, I liked it more with this in mind, than I do having seen the ads!)
