Our mantra at Quiet Storm is 'ideas that make things happen'.
Which might seem like a no-brainer. But there are plenty of 'ideas that...look nice/just win awards/are completely unintelligible/bore the pants off people/patronise' out there.
We don't always deliver 100% (* note: see comments below if clarification on my honestly is needed). But then who does - there are just too many variables to account for. It's what we strive for though...and having a positive, action-orientated mindset improves chances of success no end.
And even before coming to QS, I had a little spiel going about advertisable ideas vs advertising ideas.
All of which gets covered off here in a succinct 5 minutes by Gareth Kay...
