A new era in the on-going success story of Viva kicked off during the World Cup.
Inspired in no small part by a couple of back-to-back shoots in South Africa (and a realisation of the admittedly immature fun you can have with the accent - like does sound a bit like lick, honestly!), we also felt there was an opportunity to capitalise on the added interest in all things RSA stimulated by 22 overpaid blokes kicking a ball around.
So after previously asking people to Up It, we went one step further, and asked them to Lick It!
And for complete transparency, someone may also have seen this at some point ;o) ...which is, itself, very much in the spirit of Viva.
