Quite liking the new Ikea ad. Looks great. And I 'get' what it's saying. Maybe a bit too explicit on the old pulling of the heartstrings tho (even for a cat lover!). And I guess, for that reason, it doesn't feel completely Ikea to me - always thought the brand should have more of an edge to it...
That said, I REALLY like the 'making of' film. Which actually feels much more on brand...
