livingbrands

Strongbow say 'sod off' to bankers

Generally, I've found the Strongbow campaign a bit forced. I get the sentiment, but struggle to fit it to the brand/drink. And there's probably just a bit too much seriousness and not enough irony for my taste (you do get the sense they actually believe it)

But having said that I do really like these reworkings of their last two commercials, which have some humour and edge missing from the originals. I'm assuming web only given the content, which means big production bucks for that media...

 

Inspired by nature

Janine Benyus talking at TED about 'Biomimicry in action'. Inspiring stuff indeed...

And check out Ask Nature for a whole emerging database of nature-based inspiration.

Some Pretty Little Liars (new work for MTV)

Some of our recent work for MTV, promoting the UK premier of Pretty Little Liars on Viva. We wanted to avoid the lazy option of using clips that 'speak for themselves' (and usually say very little).

Instead, we wanted to create some intrigue and excitement around the show, with work that built on its spirit without giving away the story.

Which it did very nicely, with an increase of 434% on the time slot average for the show's premier (so effective in fact, that the work is now being rolled out internationally)

First up, a compilation of the teasers we did, then a compilation of launch activity...

In praise of copying

No idea if this is any good but, in keeping with the title, Harvard University Press are offering a free download version. So seems churlish not to!

 

My(new)space

So it's a last hurrah for Myspace...the social media platform that time (and everyone else) forgot.

Was always a complete fail as far as I was concerned (could never get past the fact it looked like is had been designed in the dark by a colourblind 8 year old).

But this is a pretty radical step change...which I think looks OK. Whether it adds anything you can't get elsewhere is another matter.

And the irony of promoting a new 'social entertainment' positioning on Youtube can't have escaped them...