Generally, I've found the Strongbow campaign a bit forced. I get the sentiment, but struggle to fit it to the brand/drink. And there's probably just a bit too much seriousness and not enough irony for my taste (you do get the sense they actually believe it)
But having said that I do really like these reworkings of their last two commercials, which have some humour and edge missing from the originals. I'm assuming web only given the content, which means big production bucks for that media...
Recent Comments