Nice short film on the creative philosophy of Michael Wolff (of Wolff Olins)...
Like his touchstone question ("why is something the way it is"), and the fact that he "values knowing very little about almost everything, because then I come to it with a childlike freshness".
Which seems almost the antithesis of (some people's view of) planning: the expectation that you are (and the pressure to be) the 'smartest guys in the room' (look what happened to them!!) who know everything about everything.
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