New from BBH: looks beautiful; casting is great; it's well acted and well observed; with nice music.
And I like watching it.
Problem is, I get to the end, and simply don't believe it of KFC: they may be looking to (radically) change perceptions, but it just feels too untrue (to me at least)...so I actually end up feeling cold towards the brand.
But maybe it will work. It's a lovely film after all.
