Loving the announcement of our Neal's Yard new biz win in Campaign, and it's juxtaposition with the photo from the next story: natural health and beauty can even help Zombies!!!
We have just started with natural health and beauty brand, Neal's Yard Remedies. An amazing business(and lovely people), and we'll be looking at all aspect: position, design, comms and activation.
This particularly clip of a movement taking flight has been around for ages, but Derek Sivers pulls out some key quick lessons. Chief amongst them: it's not the leader of a movement who is important, but the first follower(s). Because without that initial joining in, any potential leader remains just a lone nutter...
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