I know it was very popular, but I've never been backward in saying that Yeo Valley's Rap did nothing for me whatsoever. I felt it lacked the insight, humour and intelligence of Toyota's Swagger Wagon, which just preceded it. And suffered somewhat from apparently being a direct lift (scene for scene in places) of this Canadian ad.
It all just seemed a bit forced, and rather embarrassing as a consequence.
But the new boy band version? I'm liking that.
For me, it's everything the Rap wasn't - it's a funny, clever, charming, well observed, well cast, and well executed parody that hits the spot in the way the rap didn't...maybe because it's been developed from scratch, rather than bolted on to a pre-existing Youtube idea (which I do think was the problem first time round). So well done all.
