livingbrands

Carling Chrome: a great big steaming pile of advertising

I don't like slagging off the work of other agencies in public. But there is something about a lot of modern beer advertising that particularly agitates me, given brewing was the market I cut my planning teeth on back in its late 80s/early 90s heyday.

But the launch work for Carling Chrome.

My word.

And all from a brand which once set the pace in UK creativity.

How the mighty have fallen (their last ad was equally wallpapery rubbish). 

"Refreshment. Redefined" my arse. (Oh, and don't get me onto Stella's new 'heritage' direction either...altho maybe I Will)

Proof that Haribo are impossible to resist

It’s always with great excite­ment that we announce a new TV com­mer­cial for Haribo. And that’s just what we have here.

Every­one knows Haribo’s Star­mix are impossible to res­ist, and now there is sci­entific evid­ence to prove this fact!

Enjoy.

And just to ensure full disclosure up front, this was obviously inspired by Walter Mischel's famous Marshmallow Test.

I'm not usually one for commercials where someone has clearly just trawled Youtube for a technique to cover the absense of a proposition or idea. But in this case, the re-appropriation is justified I think: we wanted to dramatise the irresistibility of Starmix...and the original test could have just as easily been conducted with Haribo!

Quiet Storm gets into the research business

It is with great pleas­ure that we wel­come YouGov aboard the good ship Quiet Storm. Our first work for the cut­ting edge research com­pany is a print cam­paign pro­mot­ing its vari­ous innov­at­ive tools to the mar­ket­ing com­munity. You can have a look in a bit more detail over here.