livingbrands

Richmond Ham in the UK's Top 5 most liked ads for June

Campaign run a regular feature that looks at the most remembered, most liked and most talked about new ads each month. And Richmond Ham is in the Top 5 for June's most liked. Which along with the big impact it has had on sales is a rather nice reward for all involved.

Just goes to show the power of a hunky naked guy!

Brand Ritual hot on Slideshare and Linkedin

Well you spend a lot of time thinking about something, and writing it up, before punting it out online...a hostage to the whims of the internet.

So it's nice sometimes to find out others are actually interested in what you have to say.

The think piece I posted recently on creating brand rituals, was picked up over the weekend by Slideshare as one of their featured presentations. Which means a mention on their homepage - thanks guys!

According to Slideshare, it was also trending on Linkedin as well (not sure what 'hot' means in this context, but still sounds good!).

And if I got their homepage just right, I could see both my accolades at the same time :o)

The fickle hand of fame has already reached out to someone else, so had to grab it while I could!

Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value

Something new I've been working on. Inspired by the intersection of two areas of interest I have written about previously (stories & archetypes and behaviour change), it's a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty.

Would be interested to know what people think.

View more presentations from Jon Howard